Friday, April 13, 2007

Oops...Is Chicago Already Violating IOC Rules with Logo?

It appears the Chicago 2016 logo, whether you like it or not, may violate the International Olympic Committee (IOC) rules on potential bid cities for 2016.

Specifically, the rules state that cities cannot use any Olympic-related symbols, including the "flame" concept, which clearly was the intent of the Chicago 2016 logo. Chicago 2016 has used the logo to solicit sales of merchandise.

The logo from Los Angeles 2016 does not seem to be in violation.

Click for a PDF of the rules and guidelines to see for yourself.


Rob Livingstone said...

The IOC rules pertain to applicant cities only. Chicago is not officially an Olympic applicant city since they have yet to receive the USOC nomination and applications aren't due until September 15, 2007.

I don't think this is an issue - the logo will likely change for the International campaign once the USOC advises.

John Evans said...

My view of this is that until such time the IOC gives permission to use Olympic symbols (rings, flame), you can't use it. If Chicago isn't an "applicant" city, then under that logic, they could use the Olympic rings, too and we all know that would be a suicide wish.

I think it's reasonable to expect the IOC does not want ANY city using Olympic symbols unless they've reached candidate status.

Mykindoftown said...

Chicago has many symbols of its own. Many of these could easily integrate into one to represent the Olympic countries. The 'City of Big Shoulders' could be depicted as Atlas holding up the world. A stream of air could swirl about him to represent 'The Windy City' and the flow of nonresidents reaching all to be seen or heard. For those who do not like the idea of Olympics being held in Chicago, throw them a rotten onion. There are many other nicknames for this city. I am sure it would be a simple task to use what is at hand.